Local Dietician

Local dietician center looking to depict the customer's experience step by step

Client

Healthy All Time Nutrition

Discipline

Local Business, Storytelling, Media

Year

2025

Status

Live

The challenge

The service itself was quick. Getting to it took eleven taps and two screens that existed only to confirm the previous one.

Ferrous had grown its flow one requirement at a time, and every new rule became another screen. Nobody had ever walked the whole path from the outside.

We cut it to a single scroll with the decisions in the order people actually make them, and moved everything optional to the end, where it can be skipped.

Outcome

Bookings now finish in one sitting instead of two.

It asks for less and gets more.

Tomas Lind, Product Lead