amare × media
2026
Cecréd Haircare
Product based production and content for CECRED'S haircare oil launch at Ulta.
Client
Cecréd Haircare
Discipline
Product, Beauty, Launch
Year
2026
Status
Live
The challenge
Web, tablet and phone had been built by different teams at different times, and it showed the moment anyone switched device.
Band worked on every platform and felt like a different product on each. Moving from the desktop dashboard to the phone meant learning the thing twice.
We designed one structure and let each platform keep only the differences it earns — the dashboard stays dense, the phone stays direct, and everything in between behaves the same way.
Outcome
The same task now looks the same wherever it is started.
Our own people stopped noticing which device they were on.
Sam Oyelaran, Head of Product
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